Chop Talk Podcast Promotion

Challenge
With the launch of Chop Talk, Manitoba Pork’s bi-weekly podcast, there was a need for strong visual support to promote episodes consistently across social media. While the podcast offered valuable content, it lacked cohesive branding and ready-to-use assets that would make promotion efficient and visually engaging. The challenge was to create a system that made the podcast feel professional and recognizable—without adding extra workload for the team.

Solution
I designed a series of graphic mockups to support both the launch and ongoing promotion of Chop Talk. This included an introductory post featuring the hosts and podcast overview, as well as a customizable template for future episodes—with placeholders for guest names, episode titles, and photos. I also created a story-friendly vertical graphic template specifically for Instagram, allowing the team to quickly share new episodes in a scroll-stopping format. Each piece was designed to align with Manitoba Pork’s brand while giving the podcast its own distinct visual identity.

Result
The graphics gave Chop Talk a clean, consistent look that made it stand out on social media. The reusable templates made it easy for the team to promote each episode while staying on-brand and saving time. These visuals not only helped boost awareness and engagement, but also elevated the overall perception of the podcast—making it feel more polished, intentional, and built to last.