Dream Like A Kid Campaign

Challenge
The Dream Factory needed to generate more long-term donations to support its expanded identity and mission. While many knew it as a wish-granting organization, the challenge was to reframe it as something more—a long-term support system for families navigating serious medical journeys in Manitoba. We needed a campaign that would connect deeply with high-value donors and shift perceptions from “one-time gift” to “lasting impact.”

Solution
Alongside my partners, Hailey Collom and Scott Maier, we developed an integrated marketing campaign called Dream Like a Kid. We conducted audience research and created detailed personas to understand what truly motivates our donors. Then, we built a strategy rooted in nostalgic, human-centred storytelling—designed to remind people of the bold, joyful dreams they had as kids, and invite them to help make those dreams possible for others. We brought the campaign to life through targeted content on Instagram and LinkedIn, with messaging tailored to show how The Dream Factory creates impact that goes far beyond a single moment.

Result
The campaign gave The Dream Factory a clear, compelling story that donors could genuinely connect with. Dream Like a Kid helped shift the brand from being seen as a one-time wish granter to a lasting, community-rooted support system. It sparked a deeper emotional response, encouraged long-term giving, and positioned The Dream Factory for stronger, more meaningful donor relationships moving forward.