Walk With Purpose Campaign

Challenge
Manitobah wanted to boost sales while staying true to their Indigenous roots. They were facing low brand awareness outside Canada and needed a campaign that felt inclusive, respectful, and meaningful to their audience. The goal was to create something that could speak to socially conscious women who care about community, quality, and purpose.

Solution
I led the campaign from concept to execution, developing the strategy, crafting the copy, and building the creative direction across all three pieces. The idea was to tell a cohesive story that blended comfort with cultural impact—showing that Manitobah boots aren’t just warm, they’re meaningful. The visual identity, messaging, and tone were all designed to reflect the brand’s values while feeling fresh and accessible to a broader audience.

Result
The Walk With Purpose campaign came to life through one out-of-home ad and two social media pieces. Each one shared a different part of the story, from showcasing the boots’ warmth and quality to emphasizing cultural connection. The campaign helped reposition Manitobah as more than just a footwear brand—it became a symbol of walking with meaning and supporting something bigger.