Manitoba Pork - Social Media Branding

Challenge
Manitoba Pork had a gap in their visual identity across social media. While the brand had an established following, the content lacked cohesion, leading to audience fatigue and a feed that felt inconsistent and disconnected. The challenge was to create a more unified, engaging visual direction that reflected the organization’s tone and values.

Solution
I led the visual direction for Manitoba Pork’s social platforms, focusing on strengthening the brand through design and art direction. I developed a system of flexible, on-brand templates using their established colours, fonts, and tone of voice. The goal was to create a cohesive look across all content—whether it was campaigns, community initiatives, or food-focused posts—while ensuring the system was easy for the team to use and maintain.

Result
The updated visual direction brought clarity and consistency to the brand’s presence online. The feed became more cohesive and recognizable, helping content feel more intentional and aligned. The system also streamlined internal workflows, allowing the team to create content more efficiently while maintaining a strong, consistent brand.