Main Street Project Donation

Challenge
Manitoba Pork partnered with Fairmont Winnipeg, Pratts Wholesale, and Nature’s Farm to provide a hot, chef-prepared meal to the clients of Main Street Project. The goal was to support the community through a meaningful initiative—while also showcasing the impact of collaboration within Manitoba’s food industry. The challenge was to document and share this effort in a way that felt genuine, respectful, and aligned with Manitoba Pork’s community values.

Solution
As the Marketing & Communications Assistant, I led content creation for the initiative. I coordinated with all partners and documented the process from kitchen prep to packing. I captured behind-the-scenes photography that focused on the people involved—the chefs in action, the teamwork behind each meal, and the care that went into every step. The visuals and messaging were created to highlight the human impact and collective effort behind the initiative.

Result
The final content was shared across Manitoba Pork’s digital channels, spotlighting the organization’s commitment to community support and industry collaboration. Main Street Project also featured the content on their platforms, further expanding its reach. The campaign helped strengthen Manitoba Pork’s reputation as a community-focused organization and deepened connections with both audiences and partners. The photos continue to be used in future communications to highlight Manitoba Pork’s role in supporting local food initiatives.