Skip - National Summer Out-Of-Home Campaign

Challenge
As the Brand, Promotions & Sponsorships Assistant at Skip, I was brought in to help bring a fresh perspective to one of Canada’s most anticipated seasonal campaigns. Summer is short in Canada, but the craving to make the most of every moment runs high. Skip wanted to position itself as the go-to delivery service that helps people "Skip to the good part" of summer—whether that’s backyard hangs, patio time, or dodging the heat in the kitchen. The challenge? Create bold, relatable, and unmissable messaging designed to cut through the noise in national out-of-home (OOH) placements across high-traffic cities coast-to-coast.

Solution
Working alongside the Skip Creative Studio team, I contributed to the ideation and copy development for Skip’s Summer Out-of-Home campaign. We leaned into Canadian summer truths—from road construction delays to heatwave cooking avoidance—crafting playful, audience-first headlines designed to make people stop, smile, and connect with the brand in just a few seconds. I helped bring these concepts to life by mocking up visual treatments that paired attention-grabbing copy with summer-inspired color palettes and food imagery.

Result
The creative direction was approved and rolled out across national markets, including placements in Winnipeg, Toronto, Calgary, and Quebec City. The mockups and messaging I contributed to helped shape Skip’s summer OOH presence—making the brand visible on billboards, transit shelters, and more during one of the busiest and most competitive media seasons. The work positioned Skip as part of summer’s best moments, reminding Canadians to skip the hassle and get straight to the good part.