Sobr Market - Messaging Guidelines Development

Challenge
As Søbr Market grew and day-to-day operations became busier, its messaging slowly became less aligned across platforms. Over time, the brand lost a clear, consistent voice, with different messages showing up across social, web, and in-store communication. Without a defined direction, the messaging became inconsistent and no longer fully reflected the brand’s welcoming, judgement-free identity.

Solution
I worked closely with the owner to develop a messaging strategy and supporting guidelines that could be used to craft consistent communication across all touchpoints. The approach focused on defining a clear voice rooted in Søbr Market’s personality, while shifting messaging toward connection, experience, and inclusivity. The guidelines were designed to be practical and easy to use, giving the owner a clear starting point for all internal and external communications.

Result
Søbr Market now has a clear and consistent messaging direction that can be applied across all platforms. The guidelines serve as a foundation for how the brand communicates, acting as a go-to reference for both internal and external messaging. This creates a more aligned, recognizable voice that supports the brand as it continues to grow.